Ad Vice

"Ad Vice consists of a succession of colored projection surfaces with segments of text from the worlds of advertising, sport and popular culture." - Anita De Groot

An anonymous narrator, alone in his apartment, cannot tell if his inner life is composed of memories of dreams or memories of reality. Using a mixture of super-8 Kodachrome and nostalgic 1980's advertisements, the film captures the way pop culture ephemera are repetitively imposed on us until we feel they are our creation.